Running a business does not stop because life decides to start beating your ass.
That was basically the mood going into the latest Enterprise Blueprint.
Lord Shu opened the conversation in the middle of what he called a “life crash out,” while Victoria pointed out the problem every entrepreneur eventually runs into: even when life is happening, the business still has to move.
So instead of pretending everything was perfect, the team did what Lifestyle Enterprises has increasingly been doing in public.
They worked through it.
And this time, that meant sitting down and actually getting the fall content campaign together.
Lifestyle Enterprises is still pushing its Sky’s the Limit campaign.
During the session, the company was sitting in fifth place among more than 240 pitches. A new month has started and we are currently in 2nd place
And the team is asking supporters to keep boosting.
Not once.
Supporters can boost once per day, and Lifestyle Enterprises believes consistent community support could make the difference in moving the pitch higher.
And there is a bigger reason behind the campaign.
The funding is intended to support the company’s developing content infrastructure, including the Smoke Shed and production needs connected to:
Stogie Sesh
Shades of Smoke
The V-Suite
Smoke & MIrrors
and other projects being developed around Lifestyle Enterprises and Lifestyle After5.
The larger idea is to have more production capability in-house instead of constantly relying on expensive outside podcast studios and creative spaces.
Eventually, that could also create a place where other creators connected to the community can produce content without getting hit with ridiculous studio costs.
A major part of this Enterprise Blueprint was not about launching something new.
It was about changing how the team works.
Until now, a lot of Lifestyle After5 content has been created as ideas happen.
That works.
Until it doesn’t.
September is the beginning of a more organized approach.
Scripts are being roughed out ahead of time.
Guests are being scheduled earlier.
Episodes will be recorded in advance whenever possible.
October planning will begin before September is over.
And most of the shows may eventually be completely pre-recorded.
Enterprise Blueprint is one of the few pieces that may stay closer to real time because it functions as a recap of what is actually happening inside the company.
Victoria summed up the strategy during the session:
For entrepreneurs trying to avoid the crash out, pre-plan your shit.
Because the goal is not to work yourself into the ground.
The goal is to build a structure that allows the work to keep moving without everything becoming an emergency.
Something else became clear during this episode.
Enterprise Blueprint does not need to look like a traditional show.
It is the behind-the-scenes show.
The meeting can be the episode.
The planning can be the episode.
The problems can be the episode.
The decisions can be the episode.
During this session, viewers literally watched Lord Shu and Victoria build September’s content campaign, organize future episodes, discuss guests, work through scheduling and figure out what still needed to be done.
That is the blueprint.
Lifestyle Enterprises is building its systems while documenting the process for everybody watching.
Maybe the biggest takeaway from this month is not some huge announcement.
It is that sometimes progress looks like finally getting organized.
August had its chaos.
September has a plan.
And now it is time to see what happens when all of these shows, campaigns, newsletters, guests and ideas finally start moving together.
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